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How Content Marketing Can Increase the Value of your Lead

Content marketing is a type of inbound marketing technique that helps companies like yours attract and engage their customers. High-quality content benefits everyone who visits your site. Many of your competitors are missing out on the crucial value content marketing provides, which means more customers and profit for your business. Following these tips and advice will help you master content marketing and boost your lead value.


3 Ways Content Marketing Gives Your Leads a Boost


1. Increase Sales by at least 50%

Content makes all things possible. Companies spend thousands of dollars, raising awareness of their business through advertisements. Many business owners don’t realise their advertisement efforts will not be as successful as they could be because they lack high-quality content. Social media platforms and a website is an excellent start to spreading the word about your business. Still, without proper content marketing, your business will not perform at its full potential. According to a research, companies who take the time to strategise different ways to nurture leads make at least 50% more in sales.

How to Increase Your Sales

One of the best methods of increasing your business sales is to build a strong relationship with your customers. You can engage your customers by creating a user-friendly website and emailing them directly. The more involved your customers are, the more likely your sales will increase. It’s essential you consistently provide educational, beneficial information in your content.


2. Getting Higher Conversion Rates

One challenge many businesses face is generating traffic and leads. Your business needs to be committed to content marketing and its different methods to remain successful with lead generation. All businesses are not created equally. You need to develop a content marketing strategy that works best for your company. Your marketing strategy for your content should provide a return on investment that is at least four times more than your current profit and have conversion rates that are at least six times more than your current rates.

How to Get Higher Conversion Rates

Getting higher conversion rates starts with taking a look at your competitors. You need to know how your competitors are using their content and the results the content provides. Notice how their customers are reacting to the content competitors offer. Keep in mind content also includes videos. Look at the comments that are left for their content. You also need to consider the methods and techniques that grasp your attention. Chances are, if something grasps your attention, it will also attract the attention of potential customers.


3. Bridging the Gap

You may have a great business, but a lot of people have never heard about your business or know what your business’ specialities. An SEO services company in Dubai can help you change that. Making your business a household name requires you to spread the word about your business. Customers need a company and a brand they can trust. You can instil trust in potential customers by using content marketing. Proper content marketing techniques give current and prospective customers the tools they need to solve a variety of urgent issues they may experience on their own. Content marketing also helps businesses establish themselves as leaders in their current industry and provides information regarding present problems and solutions to the issues.

How to Bridge the Gap

Bridging the gap requires you to bring in more customers. The best way to gain more customers is by providing useful content to your readers. Customers who are visiting your website for the first time are often not ready to purchase your products or services. First-time visitors are looking for solutions to problems they are having difficulty solving. Your content should reel the reader in to ensure they keep visiting your site for answers to a variety of issues. The only way to hook readers on your content is by providing readers with high-quality, well-written content. It’s best to use a content marketing agency in Dubai to handle your content needs to free more spare time so you can focus on other essential aspects of running your business.


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What Are Some Other Benefits of Content Marketing?


Building Credibility and Authority

Building credibility and authority for your business is no overnight success, but it’s worth the time and effort. A company that has credibility and authority does not have to focus so much of its time and money on advertising efforts. Businesses who have authority in their industry are considered industry leaders, and their services and products are trusted by customers far and wide. A credible business has customers who are more likely to try new services and products without hesitation because of their previous positive experience with the company.


Excelling the Buying Process

Buying a product or service takes time. Buyers go through different stages before deciding to purchase something. Providing useful content helps speed up the buying process by giving customers the information they require to make educated decisions on the services or products they’re considering buying.


Generating Content for Years to Come

You need to make sure you create engaging, high-quality content because it can be used for many years and still benefit customers. Hire an SEO company to help you generate different types of content, including articles, blogs, videos, product descriptions, and other types of content to keep your audience engaged many years after your content is published.


Improve Online Visibility

Consistent content creation with the help of a content writing services company in Dubai can help you improve your businesses’ online visibility by using different SEO writing techniques to secure a first-page rank on popular search engines, such as Google and Bing. Ranking highly on search engines gives your business more exposure, which means more people see your website and learn about the products or services you offer. More site exposure means more potential customers.

Traffic and lead generation doesn’t have to be a nightmare. Get an SEO services company in Dubai to help you create a variety of custom strategies for your business to help you climb the success ladder and surpass the competition. The success of your business is worth your time and investment.


How SEO And Content Marketing Work Together To Boost Online Marketing

What is Data-Driven Marketing & Its Benefits

What is SEO and Why is it Important to Businesses

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Social Media Content & Creatives Calendar Management

Consistent messaging with diverse content and an overall theme will help your brand achieve great brand awareness and reach your potential customers who are most likely to take your services or purchase your products.

BizRamp marketing experts can develop a social media strategy, develop a content calendar with weekly themes and messaging roadmap, then develop creatives to post consistently on your social media platforms such as Facebook, Instagram, Boogie business listings, Linkedin, Twitter, etc.

Company Emails & Email Hosting

To represent your company as a legitimate and established business, a professional email like is essential. A professional company email not only shows professionalism but also is more secure, accessible, and manageable.

At BizRamp, we offer you scalable email servers that can be used by your company employees with unlimited storage and an unlimited number of email addresses and give you a guide to set it up in Gmail or Outlook.

CRM Development & Automation

Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.