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Digital Marketing Predictions for 2020

A new decade in marketing has begun. A new year can bring a variety of changes to your business. Here are ten digital marketing predictions for 2020 that will give your business a competitive advantage.

 

1. Snack-Worthy Video Content

You need content that grasps the attention of viewers. There are tons of videos on the internet, which means your video content not only have to be creative; it also has to be clever and snackable. Snackable? Yes. Snackable content is content that is the perfect length and contains beneficial information. A human’s attention span is 12 seconds or less. It would help if you aimed to make your video content relevant and concise. If you take too long to relay a message to the customer, you will lose them to the competition. One of the factors of success with creating snackable, shareable content is to reimagine storytelling in your ads. Using machine learning can help you create custom variations for engagement.

 

2. Using Voice Assistants

The use of voice assistants is predicted to be at an all-time high. In 2019, the use of voice assistants increased by more than 8.5%. The year 2020 holds more promise to voice assistants being used. Currently, voice assistants can take commands to help with sending emails and telling time. Voice assistants in the home, it can respond to the needs and emotions of a customer at the time of interaction. Voice assistants are vital to the business industry because it allows you to create unmatched, effortless, and instant experiences for your customers.

 

3. Transforming Your Digital Marketing Efforts

Digital marketing transformation is required for business success. What was once expected of the more sophisticated level of services is now the norm. Digital marketing will be an even stronger trend in 2020. If you haven’t already, you can transform digital marketing for your business by using a variety of apps that can implement micro-moment marketing, create highly innovative content, and strive to create personalized content by using videos, augmented reality (AR), photos, graphics, and more.

 
4. Using Inclusive Marketing

In 2020, providing customers with product information isn’t enough. Customers want to get to know your brand as much as your business wants to know them. Customers are starting to demand more information from brands, such as your perspective on topics that are important to them. Customers are curious about your brand and how it positively impacts and contributes to certain situations. Customers will focus more on your business’s character and ethics, which can include your business’s views on climate change, diversity, sustainability, inclusion, and more.

 
5. Enhancing the Mobile Customer Experience

The year 2020 brings more customers who are looking for an enhanced, hassle-free experience across multiple platforms, including desktop computers, smartphones, and tablets. Currently, the conversion rates for mobile devices fall short when compared to those of a desktop. As a marketer, you’ll want to stay on top of things, so you don’t fall behind the competition. To stay ahead of the competition, you need to invest in new technologies and tailor the experiences for each customer search behaviour. It would be best if you also considered taking advanced measurements and techniques to use to help you map your customer’s journey better. You can take your efforts a step further by implementing automated bidding to increase the value of your campaign bids.

 
6. Improving Your Brand Transparency

Brand transparency is a focal point in 2020. Customers want to know what your brand offers and how it benefits them. If you’re trying to set your business apart from the competition using brand transparency, you need to be upfront and clear about the role your company plays in society and the steps you’re taking to improve your business.

 

7. Using Personalization on a Large Scale

Traditional marketing efforts are not as effective as they once were because this marketing has been altered by machine learning. Using machine learning to collect a variety of data has different perks. Using machine learning to collect data provides insight into customer journeys and help you increase their engagement at specific moments. When you use machine learning data responsibility, you can make your marketing effort more personal.

 

8. Visualizing the Search

Previously, an engine search on the computer revealed a lot of text, until 2000, when Google Images was introduced. In 2020, you’ll need to master the perfect balance of text and images to receive desirable results. From 2016 to 2018, mobile image searches increased by more than 55%. You need to make visualizing search a priority to help your customers find what they need a lot easier.

 

9. Putting Data-Driven Marketing to Good Use

As a marketer, you’ll use different technology, including automation and machine learning, to provide the best results. In previous times, ruled-based marketing was a rule of thumb. Today, rule-based marketing is less effective. Customers expect you to cater to their personal needs. Use predictive models if you want to engage your customers more. When you use machine learning, you have more control over your bidding strategies. Using predictive models allow you to focus on other important aspects of marketing, such as valuable conversions to have a better return on investment.

 

10. Focusing on Creative-Led Campaigns

The bottom line is creative-led campaigns have an increased chance of making an impact on audiences. In 2020, consumer insights play an important role in creative-first strategies. When you base your strategies on consumer insights, you have room for flexibility and creativity. You can also change your strategies, so the most relevant ads are shown at the right time to the right people.

Start your data-driven marketing journey with our marketing data experts at BizRamp.

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Social Media Content & Creatives Calendar Management

Consistent messaging with diverse content and an overall theme will help your brand achieve great brand awareness and reach your potential customers who are most likely to take your services or purchase your products.

BizRamp marketing experts can develop a social media strategy, develop a content calendar with weekly themes and messaging roadmap, then develop creatives to post consistently on your social media platforms such as Facebook, Instagram, Boogie business listings, Linkedin, Twitter, etc.

Company Emails & Email Hosting

To represent your company as a legitimate and established business, a professional email like yourname@yourcompany.com is essential. A professional company email not only shows professionalism but also is more secure, accessible, and manageable.

At BizRamp, we offer you scalable email servers that can be used by your company employees with unlimited storage and an unlimited number of email addresses and give you a guide to set it up in Gmail or Outlook.

CRM Development & Automation

Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

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