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Real-Life Examples of Data-Driven Marketing

Data-driven marketing can be challenging. We’ve put together different real-life examples on how to implement data-driven marketing in your plans and how to improve your return on investment (ROI).

Personalising Marketing Messages Using Demographic Data

Demographic data is necessary because it reveals information regarding a customer’s needs and interests. Demographic data includes but is not limited to a customer’s occupation, age, gender, and location. These customer insights can help you create and deliver an improved and focused message for marketing that can help you deliver a greater return from your campaign efforts.

 

Implementing Customer Behavior Data to Improve Email Campaigns

Your business may already have amazing results with its email campaigns, but there’s always room for improvement. You may have 500 individuals who signed up to receive your newsletter, but of the 500 individuals, 350 remain engaged. One hundred fifty individuals signed up for your newsletter but are not engaged. You can create a system that informs you when people sign up for your newsletters but have not purchased a product or service. Using data-driven marketing in this situation helps you analyse customer behaviours and take appropriate action to improve these behaviours.

 

Improving Advertising Campaigns Using Sales and Customer Behaviour Data

Combining information, such as sales and customer behaviour, is great if you offer services or products during a specific time of year. One of the perks of only offering services or products during a specific time of year is not having to hassle yourself to create engaging ads year-round. On the downside of things, you have to figure out when is your best time to advertise. Learning your customer’s behaviour can help you strategise and plan your marketing methods and techniques, so your marketing efforts and resources are not wasted. Creating an accurate chart of your sales will tell you when you made the most sales and which items were purchased. Sales insight gives you the information you need to put your best foot forward with advertising.

 

Making the Most of Weather Data

Knowing the weather not only helps you decide how to dress and what to wear, but it also enables you to personalise your website offers. Most customers want ads that are tailored to fit them specifically. Everyone wants to feel special. One way you can engage your customers and boost your sales is by using the weather. In addition to website offers, you can improve your personalisation efforts. More people are willing to click on your website banner to see which products and services you offer, even if your brand is unfamiliar to them. Personalisation makes the customer feel special and helps you create and deliver a marketing message that is relevant to their needs and wants. You have tons of options when it comes to personalising ads. You can incorporate the weather for the customer’s current location, address them by their first or last name, use current events, or any other information that resonates with them.

 

Improving Your Marketing Channels Using Advertising Data

Most business owners consider an insufficient budget as a cause of marketing failure. While there is truth to this matter, an insufficient budget is not the only cause for your business to fail with its marketing efforts. Many marketers experience failure with their marketing plans due to their target channels. In addition to a lack of sufficient data for a target channel, marketers also do not have the proper insights to help them set up successful campaigns. If you have been in business before 2014, you may remember when keyword data gave you a quick and easy advantage over the competition if this technique was applied correctly. You will also remember when Google blocked the use of keyword data and sent you scrambling for new ideas, techniques, and methods. If you were like many business owners five years ago, you made the transition from keyword data to paid advertisements. To maximise your business’s full potential, you need to work on improving your marketing channels. Improving each marketing channel is similar to having a few different backup plans for your primary plan.

 

Using Customer Behaviour to Retarget Your Website

First impressions are essential. You need to make sure your website features a neat and organised layout with a font that is easy to read. Most first-time visitors do not make a purchase, but if you use the correct techniques, you can convert them into a paying customer the next time they visit. Before you can convert visitors to paying customers, you need to stand apart from your competitors, so your company stays on their mind as the solution to their problem, and you need to provide visitors with valuable information so they will return to your site. The good news if retargeting helps you achieve both goals.

 

Use Visitor Feedback and Recordings to Increase Your Online Purchases

Using visitor data and feedback helps you identify potential problems with your site. Removing issues with your website improve the customer’s experience on your website. The more comfortable visitors are on your website, the more likely they are to visit your site multiple times. Knowing in-depth information about your visitors help you tailor your ads and the customer’s shopping experience for the best results.

 

Is Data-Driven Marketing Necessary

If the real-life examples haven’t convinced you of how much of an asset data-driven marketing is to your business, there’s more data-driven marketing can do for you. This type of marketing opens many doors of opportunity for your business. This type of marketing helps with personalisation and makes your marketing integration efforts easier. When it comes to marketing, you need to know what’s working for your business and areas where you can improve. Data-driven marketing helps you determine what your business needs and gives you insight on how you can improve your business by converting your site visitors into paying customers.

BizRamp marketing data experts can help you get started with your Data-driven journey. Contact us today.

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Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

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