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How to Implement Data Science in Your 2020 Marketing Plan

Implementing data science is no Houdini act, but you do need to know a few tricks of the trade. Your 2020 marketing plan is the foundation for the year’s success. You need to make sure you’re properly implementing data science in your marketing efforts. Here’s the information you need to help you implement data science in your 2020 marketing plan and have a successful year.


What’s the Big Deal about Big Data?

Big data provides specific information about your customers. The information you receive gives you insight regarding your customer’s needs and wants and their likes and dislikes. Big data helps you create an effective marketing plan that allows you to stay ahead of the competition using new technology and information.


Implementing Data Science for a Successful Marketing Plan

  • Using Cookies and Tracking – Improving your marketing plan requires you to have a little knowledge about cookies and tracking. When you think of cookies, you may think of sweet treats that are great for snacking, but the cookies you need to know about are internet cookies. Internet cookies? Yes. Internet cookies are text files that have a unique ID tag. This ID tag is put o your computer by a website. Cookies contain different information, including site visitation. Some internet cookies record personal information from the site visitor, such as their name, email address, age, and other information. Thanks to internet cookies, no visitor goes unnoticed, which means you can perfect your marketing efforts. Cookies and tracking also enable you to personalize different promotions for individual customers.

  • Developing an Effective Price Strategy – You may use a variety of factors to price your products or services, such as to price your products or services, such as competitor pricing, and supply and demand. When business is not going as well as you had hoped, you may consider offering a variety of discounts to help your business achieve different goals, but creating an appropriate and effective price strategy can help maintain a substantial flow of income without having to offer frequent discounts to meet or exceed business quotas.


Learning about the Implementations of Data Science in Marketing

Implementing data science in marketing is a win-win situation for your business because there are multiple ways you can incorporate a variety of strategies. Different techniques you can use to improve your marketing efforts include:

  • Lead targeting
  • Advanced lead scoring
  • Content strategy creation
  • Social media marketing
  • Email campaigns
  • Digital marketing platforms
  • Product development
  • Sentiment analysis


Lead targeting

You can use data science to target different leads and learn about a customer’s online behaviour. Historical data can also be used to discover the brands your company associated with in the last year. 365 days is enough time to turn over a new leaf for your business. Even if you’re on target with your marketing efforts, there are always different ways you can improve, so don’t get comfortable with barely maintaining or achieving your goals.


Advanced lead scoring

By now, you know that all leads do not convert to paying customers, and that’s okay. The key to business success is not to have all the customers, but to have the right customers. For advanced lead scoring, you need to focus on segmenting your customers according to their interests. Properly segmenting your customers allows you to increase department performance and revenue. You can create a lead scoring system to obtain leads that are predictable and help you categorize different customer types, including customers who are: eager, curious, or not interested.


Content strategy creation

There is a chance visitors will stumble upon your site, but it won’t be a habit, so you need high-quality, relevant content to attract customers. Data science helps with content creation by generating useful audience data, such as specific keywords and key phrases that are used the most. These key phrases and keywords can be used more in your content to engage your customers further.


Social media marketing

A lot of customers are active on social media platforms, such as Twitter, LinkedIn, and Facebook. You can put your social media marketing efforts to good use by using data science to get information regarding where and what customers are searching for and the content they clicked. These insights, as well as others, can help you create a successful social media engagement plan.


Email campaigns

You need to know what your customers want, and the best way to figure this out is to use data science. You can use data science to help you determine which emails appeal to your customers and which ones do not. You will know when to send emails and how often your emails are read. Using data science with email marketing provides you with insights that allow you to target customers using the right campaigns and offers.


Digital marketing platforms

Digital marketing campaigns live and breathe data. To get a better insight into your customers, you need to provide digital marketing platforms with refined data. Using data science with digital marketing platforms gives you the information you need to help you improve your marketing efforts and achieve your marketing goals.


Product development

When you use data science for product development, you can gain insight into your product using a variety of demographics. You can use the information you gather to create effective marketing campaigns that are highly targeted for your intended demographic.


Sentiment analysis

Sentiment analysis allows you to gain clarity about your customers. Using data science to perform sentiment analysis, helps you become familiar with your customer’s beliefs, attitudes, and opinions.

Here at BizRamp, we’re prepared to take your business to the next level. We’ll help you implement data science into your 2020 marketing plan. We know how challenging transforming your business can be, which is why we offer a variety of services to help you get started and to help your business maintain success. Let us help you transform your business with data. Contact us to learn more about implementing data science in your 2020 marketing plan and bettering your business.


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Consistent messaging with diverse content and an overall theme will help your brand achieve great brand awareness and reach your potential customers who are most likely to take your services or purchase your products.

BizRamp marketing experts can develop a social media strategy, develop a content calendar with weekly themes and messaging roadmap, then develop creatives to post consistently on your social media platforms such as Facebook, Instagram, Boogie business listings, Linkedin, Twitter, etc.

Company Emails & Email Hosting

To represent your company as a legitimate and established business, a professional email like is essential. A professional company email not only shows professionalism but also is more secure, accessible, and manageable.

At BizRamp, we offer you scalable email servers that can be used by your company employees with unlimited storage and an unlimited number of email addresses and give you a guide to set it up in Gmail or Outlook.

CRM Development & Automation

Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.