News & Articles

Drive Business Growth through Data-driven Marketing Transformation

 

Business growth, like any other type of growth, requires a transformation. Did you know the most excellent digital marketers have more than 1.4 times more cost benefits and as much as 2.5 more revenue impact? How is this possible? Read on to learn more about using data-driven marketing to encourage strong business growth.

 

Getting Started

Getting started with data-driven marketing can be difficult, especially if you don’t know where or how to start. First, you need to know the most effective practices to use. These essential practices include using machine-based learning technologies in its advanced form, connecting data, and applying actionable measurements.

 

1. Using Machine-Based Learning Technologies 

Machine-based learning for marketing has a variety of benefits, including data input, rapid processing, action systems, and learning from past behaviours.

 

2. Data input

Machine learning for marketing provides large amounts of data input from a variety of sources. You can use this data to adjust your brand message according to recent customer behaviours. Machine learning gives you access to massive amounts of detailed data that helps you identify relevant variables and allowing focused data feeds while limiting complex and drawn out integrations.

 

3. Rapid processing

Being able to act in real-time is a priceless asset for your business. Processing is the speed at which a machine can consume data and distinguish between relevant and non-relevant data. A machine that is capable of rapid processing can intake substantial amounts of data and process the data in real-time. Real-time processing provides the best custom offer for your customers based on current trends and needs.

 

4. Action systems

Action systems are beneficial because they help deliver a compelling marketing brand message. These systems provide detailed information regarding customer behaviour.

 

5. Learning from past behaviours

Learning from past behaviours is similar to learning from your mistakes, but you also learn from your success. When you learn from past behaviours, you can better predict outcomes and improve your upcoming predictions based on the new data provided.

 

How to Drive Strong Business Growth Using Data-Driven Marketing Transformation

 

1. Advanced Data-Driven Technology vs. People

As advanced as technology is, it still can’t replace people. The current technology your business uses is important, but people provide vital information that is essential for driving performance results. Your business requires the help of people to:

  • Make smart strategic decisions
  • Optimise technology
  • Make decisions on how to best apply machine learning-based algorithms and patterns
  • Meet campaign objectives
  • Categorise customer behaviours and characteristics

 

Using a combination of machines and humans in your business can improve your campaign metrics by at least 20% over time. 

 

2. Scaling the Impact of Your Campaigns

When it comes to your campaigns, you need to take an organisational and technical approach. Brands that are organizationally mature have at least 1.4 greater cost benefits in addition to having more than 2.4 times the impact with data-driven marketing revenue. Organisations with low-maturity marketing efforts do not have such success with their data-driven marketing efforts.

 

3. Getting Your Win-Win Solution

Getting a win-win solution for your business can be a challenge, but it’s not impossible. Make sure you include your senior stakeholders in your plans. Before you can start the scaling process for your business to reach new heights, you need to create momentum. You can create momentum for your business by using systematic testing techniques, learning from the data you find, and presenting your senior stakeholders with precise information.

 

What Are the Benefits of Through Data-Driven Marketing for Transformation Purposes

Data-driven marketing for transformation purposes is something your business can’t afford to continue operation without using it.

  • Personalisation – personalisation is essential for your business because it allows you to create highly effective targeted campaigns with personalised messages. Personalising your data-driven marketing efforts gives you a higher return on investments (ROI), which can boost delivery times, effectiveness, and successful engagement.
  • Marketing integration – if you’re interested in making your marketing efforts easier, you need to focus on marketing integration. Data-driven marketing makes your marketing efforts easier by allowing you to leverage your data and use it to expand your target audience using more than one channel of communication.
  • The trial-and-error-process – the trial-and-error process helps you determine which marketing practices are working for your business and which ones are working against your business. This process helps you identify problematic areas and gives you the information you need to improve these marketing practices.
  • Simple segmentation – some business processes can be simplified without compromising the quality of your work or their outcomes. Simple segmentation enables you to easily target consumers and discover valuable, accurate information that you can use to take different actions to help your business succeed.
  • Product development – product development is tricky, and it’s worse when you don’t use data-driven marketing facts and statistics. Data-driven marketing reduces product failure by allowing you to understand better the customers you’re serving so you can develop products they need.

 

You need to monitor your campaign results continuously. Measuring your campaign results help you determine which strategies are working best for your company and which strategies need to be altered or removed altogether.

Adopting data-driven marketing requires your business to embrace automation and learn how to collaborate effectively. It would help if you also learned how to assess the efforts of the competition. You can determine which techniques to use and which ones to avoid by paying attention to the competition’s success and failure.

Your business means a lot, and we understand that. At BizRamp, we pride ourselves in helping companies reach their full potential. When you’re ready to take your company to the next step, contact us. We’re prepared to learn about your business goals and help you achieve them.

Articles:

How SEO And Content Marketing Work Together To Boost Online Marketing

What is Data-Driven Marketing & Its Benefits

What is SEO and Why is it Important to Businesses

Subscribe to our Newsletter

Subscribe to our newsletter to receive updates on the latest news.

We respect your privacy. Your information is safe and will not be shared.

error:

Get in touch

Social Media Content & Creatives Calendar Management

Consistent messaging with diverse content and an overall theme will help your brand achieve great brand awareness and reach your potential customers who are most likely to take your services or purchase your products.

BizRamp marketing experts can develop a social media strategy, develop a content calendar with weekly themes and messaging roadmap, then develop creatives to post consistently on your social media platforms such as Facebook, Instagram, Boogie business listings, Linkedin, Twitter, etc.

Company Emails & Email Hosting

To represent your company as a legitimate and established business, a professional email like yourname@yourcompany.com is essential. A professional company email not only shows professionalism but also is more secure, accessible, and manageable.

At BizRamp, we offer you scalable email servers that can be used by your company employees with unlimited storage and an unlimited number of email addresses and give you a guide to set it up in Gmail or Outlook.

CRM Development & Automation

Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Open chat