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How to Have an Effective Data-Driven Marketing Strategy in your Company

With pandemic entering its second phase and most business managers considering whether they should stay operating remotely or returning to normal, it is essential to have a realistic evaluation of the situation while considering their business performance. Either way, here are few essential tips for crafting data-driven marketing tactics in the uncertainty of the pandemic economy. 

 
Orienting the business with customers considering the current situation

Pandemic has brought in new customers for various businesses and provided many with various opportunities. Whether managers decide to maintain their current business strategy or adopt new ones, conducting sentiment analysis to identify the missing elements in their marketing plan is essential. They may consider the following key factors:

  • Creating more brand awareness,
  • Making their brand playing the role of an influencer among their customers,
  • Studying the change in consumer attitude and trend.
 
Creating consistent and measurable messaging for multiple mediums

Conveying your business message constantly on different platforms (from social media to email marketing campaigns) for consistent self-promotion is essential during pandemic while spending time on social media and online platforms among all businesses’ customers has drastically increased. These strategies are necessary for facilitating a business’s pivot. You should have every touch of your customer attributed to a channel, device, a visit number, campaign, a lead score computation, conversion, and so on. The customer experience is shifting, and so must marketing message and mediums. Examining this data as well as attribution models can transform every business significantly.

 
Managing marketing channel and performing device analysis

It would be best to carefully analyze where you are about to spend your money and what channels and devices you are considering to target your marketing campaigns. Customers are no longer where they used to be, and business managers need to measure this customer quality digitally, and a holistic view of these channels and devices is essential. Performing this task can be demanded from your data team.

 
Messaging optimization

New customers and new business models require adopting a new view to your messaging. A/B and Multivariate testing can affect business marketing efforts significantly in these recent times. Conveying your message within your optimization program will improve customer engagement. 

 
Avoid overreach

It is essential to reduce blanket COVID-19 communications to a minimum. If blanket COVID-19 communications is a must to your business and result in boosting your marketing plan and improving conversion rates, then try using it as a way to be more of service now and evaluate their expectations. 

 
Prioritize velocity over content production value

Content marketing is of high importance currently, and the amount of content you produce trumps the production value. Try various methods for conveying your messages, such as thinking about a new podcast idea, trying your hand at a webinar, and uptick the publishing velocity of your written content across all of your channels. If needed, consider also rebuilding your content marketing strategy. 

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Social Media Content & Creatives Calendar Management

Consistent messaging with diverse content and an overall theme will help your brand achieve great brand awareness and reach your potential customers who are most likely to take your services or purchase your products.

BizRamp marketing experts can develop a social media strategy, develop a content calendar with weekly themes and messaging roadmap, then develop creatives to post consistently on your social media platforms such as Facebook, Instagram, Boogie business listings, Linkedin, Twitter, etc.

Company Emails & Email Hosting

To represent your company as a legitimate and established business, a professional email like yourname@yourcompany.com is essential. A professional company email not only shows professionalism but also is more secure, accessible, and manageable.

At BizRamp, we offer you scalable email servers that can be used by your company employees with unlimited storage and an unlimited number of email addresses and give you a guide to set it up in Gmail or Outlook.

CRM Development & Automation

Every business needs to have an efficient system to have a consolidated place to gather all the incoming leads, potential customers, and acquired customers and have a historical view and analysis as the business grows. It can give the Sales and management one reference point to easily manage the sales cycle, determine which customer can be profitable and which not, and reveal insights and opportunities to improve your business's performance.

BizRamp team can help you adopt a flexible easy to use CRM which can gather all the leads from multiple channels such as website, social media, and others, without any manual workflow. Not only this, we can automatically send custom emails and marketing messages to potential clients to increase new sales and retain existing customers.

Content Creation & Blogging

If your website has a section that constantly shares information and expertise about the industry you are in, it gives your customers a sense of authority. It brings strangers to your websites, which can be your future customers. Also, fresh content on your website gives Search Engines a reason to index your site and make it visible to people searching for services related to your industry.

We understand that it can be time-consuming and tedious to write a good article, which can sometimes take a full-day or two. At BizRamp, we can write industry-related articles on your behalf and post them to your website and social media. We can also create interactive banners, infographics, and videos out of the content to improve the blogs' engagement.

Social Media Followers Management

Social media followers count helps bring your business's credibility right away and stand your business among your competitors. Building good social media followers make takes months or sometimes years and constant marketing efforts. Even though you would have successfully captured the potential customer's attention, almost no social media followers may hurt your business in the first few months of your startup.

BizRamp can help you gain the initial followers base on Facebook, Instagram, and Linkedin right away when you start your business in no time. Even though the followers are not too targeted to your business, but it helps you have a solid preliminary followers count and avoid being construed as a total newbie in the industry.

Explainer Videos

Explainer videos are short videos designed to help your potential clients understand your products or services most concisely and creatively in a few minutes video. Explainer videos are used in the website pages and marketing campaigns to convey your brand's messaging and services and increase message retention.

BizRamp team has experts who can help develop a storyboard and script and convert it into an explainer video with a combination of audio voice-over and visual effects and graphics to convey your offers and services most understandably.

Branded Collateral Kit Designing

Personalized brand stationary helps your business to enhance awareness for your products and services and show-off your professionalism. Having a complete brand stationary kit ensures that your brand identity and brand identity get conveyed efficiently for a long period of time in your existing and potential customer's mind.

Bizramp Team can help you develop a complete stationery kit ranging from business card designs, presentation templates, email signature designs, social media banner designs, to corporate business stationery such as envelopes, letterhead designs, invoice quotation, and payment voucher designs, to items like personalized pens, folders, calendars, notebooks, mugs, etc.

Brand Guideline

Constructing a brand identity much easier when you have a set of guidelines that helps you maintain a consistent image of your brand and build a powerful brand identity that does not become diluted. A brand guideline document helps you just that. It is a document that guides employees, designers, web developers, partners, and all others associated with your business to use different elements of your brand identity.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

Logo Development

A well-thought creative logo makes a powerful first impression and differentiates you from the competition. It also conveys your brand identity and enhances your brand loyalty.

BizRamp team can help you create a brand guideline document that will include elements like Fonts, Logos, Colour Palettes, Approved images, tone of voice, brand guidelines, approved styles, and other brand-related guidelines, which can be sent to all the stakeholders involved to have a consistent identity conveyed from all the channels.

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