Content Marketing Trends for 2020

The year 2020 has promising news for SEO and content marketing. In 2020, businesses, customers, and everyone in between will benefit from the new and improved content marketing SEO trends. These trends will help with rendering beneficial information, such as user habits, search needs, and preferences. The content you produce will get better because you’ll know how to strategise better, research, and create compelling content, and then publish it. Content marketing has evolved from a marketing experiment to a proven strategy. This strategy works for businesses across all industries who want to boost their brand recognition using high-quality content. Here’s more information about what the future holds for content in 2020.

1. Visuals in Content

If you’re not a fan of visual-forward platforms, the good news is they’ll still be a trend in 2020. Dynamic and interactive imagery are two visuals in content you can expect. Visual social media techniques will remain the ruler with a lot of content for the next generation of adults. Social media took the world by storm since its introduction in 1997. Social media has been one of the most popular ways for businesses to spread the news about new things happening with their company.

YouTube is the most popular social media platform used by adults. Other social media platforms, such as Snapchat and Instagram, are more popular than Facebook among teenagers. Imagery will continue to get more interesting as the years progress due to new innovative technology. For instance, Snapchat allows you to create your augmented reality (AR) lenses and filters. You can also create your GIFs.

2. The Use of Video Content and Visual Storytelling

Video content and visual storytelling are two more trends from 2019 that will continue to be a big deal in2020. AR and dynamic imagery come together with the popularity of YouTube to boost numbers in 2020. In 2020, internet users in the United States watched video content across different devices, such as cell phones, laptops, tablets, and desktop computers. Internet users between the ages of 25 and 34 want to see a lot more video content from brands they trust and use.

3. Mind What You E-A-T

EAT is the acronym for expertise, authoritativeness, and trustworthiness. You may have already been using these methods and techniques in your content, and if not, you’ll want to start. The methods used for EAT will be around long into 2020. If you’re already implementing EAT methods, there’s always room for improvement. To improve your EAT ratings, you need to link to authority sites within your content. Even if your website is an authority site, linking to other authority sites boosts your recognition as a leader in your industry. Your website relies on content that uses EAT methods to obtain high ranked content on search engines.

Your website content needs to showcase authority in the topic being discussed. You also need to establish trust in your content by using statistics and linking to relevant research studies whenever possible. Linking to reputable sites lets your readers know you’ve conducted proper research to bring them accurate information. Last but not least, you need to be an expert in your field. Being an industry expert requires you to provide original, factual, beneficial content to your readers. In addition to using high-quality content, your website needs to be updated on a regular schedule.

4. Content Remains King

Content continues to be a big deal in 2020. High-quality, stellar content is a primary component businesses need to climb the success ladder. In 2019, creators and marketers realise the importance of purposeful content, and they’ll be using more of it. One of the best ways to become successful using content marketing is to put the needs of your audience before any promotions you want to offer. Your content needs to be tailored to address your target audience. To master your content strategy, you need to know what your audience is searching for and include those keywords within your content. The tone of your content needs to be consistent throughout and include high-quality imagery.

Also, in 2020, ranking on search engines using popular keywords will become difficult. To remain competitive, you need better research efforts and content that is tailored specifically to your niche and target audience. The year 2020 calls for you to bring you are a-game for your content.

5. More Purposeful Content

If you’re tired of hearing about the importance of content, you’re going to have to get used to it. High-quality content is the see-all-be-all of 2020. Your business will need content to survive the upcoming rank war in 2020, but not just any type of content will suffice. To make your way past other competitive businesses, you’ll need to master the creation of customer-first, ultra-targeted content. Your audience needs to trust you. Whether you have amazing deals and specials currently running, your advertising efforts are useless without customers to buy your services. One way you can gain the trust of your customers is by offering advice, tips, and guidance on the topics that matter the most to your audience. With proper and adequate research, you can find out what your target audience needs and deliver.

The Future of Content

The future of content is bright and rewarding. In 2020, more marketers will be striving to become their industry’s leader using content. Keep an eye out for different ways companies alter their content strategy to maintain or increase their rank on search engines. It may be a strategy you can use to improve your search engine rankings.

Although it will be harder to rank on search engines in 2020, it’s not an impossible mission. Make sure you have a few different content marketing strategies to help you along the way and keep a close eye on your competitor’s success. You will be surprised at how much you can learn from your competitors. Don’t be afraid to endure the trial-and-error process. It’s one method you can use to help you determine what works and what doesn’t for your company. It’s time to embrace content and all its factors in 2020 finally. Build your content marketing strategies with the experts from BizRamp.